Flaconi × Sol de Janeiro — Lollapalooza Berlin 2024 & 2025

Two brands, one compact footprint, two editions: a 360° activation designed for maximum exposure within a constrained festival environment. Led the dual-brand activation for Lollapalooza Berlin across two consecutive years. The challenge was to create two distinct identities, with limited space, and full perimeter visibility. The solution was to design a 360-degree container structure that concentrated product interaction, content creation, and engagement within a tightly activated perimeter — calibrated in material, color, and atmosphere to keep both brands clear.