Adidas x City2Surf 2025

Project developed for Adidas at the finish line of the City2Surf race in Sydney, delivered in August 2025. The project focused on structuring the final stage of the race through a clear spatial sequence, organizing arrival, recovery, and engagement. The concept centered on product discovery, positioning the running shoe within the runners’ post-race trajectory at a reduced and focused scale. The design adopted a restrained and industrial architectural language, using a simple structural system to define the finish line and ensure visibility. A raised viewpoint was introduced to provide orientation within the site, although user flow at this point remained less controlled due to the open conditions of the environment. The installation was integrated into the runners’ movement, enabling interaction with the product without disrupting the overall flow within a high-density context. I contributed to the spatial development of the project, focusing on translating the concept into a coherent sequence while addressing constraints, visibility, and operational requirements.