Adidas × City2Surf — Post-Race Activation 2024 & 2025
Adidas × City2Surf — Post-Race Activation 2024 & 2025
Lead Spatial Architect · act.3 · Sydney, Australia
Lead Spatial Architect · act.3 · Sydney, Australia
Turning the finish line into a spatial experience — two consecutive editions of a high-density race activation built around the runners' momentum. Designed the post-race environment for Adidas at Sydney's City2Surf — delivered across two consecutive editions (2024, 2025). Each project structured arrival, recovery, and product engagement into a continuous spatial sequence, positioning the brand within the runners' natural trajectory without disrupting flow at scale.
